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NPD data on straighteners and curling irons should be good news for makers of liquid formulations that help maintain a hairstyle.
November 1, 2021
By: Christine Esposito
Editor-in-Chief
According to The NPD Group. from April to September 2021, when vaccinations were on the rise and warmer weather enabled more outdoor activities, sales of personal care products, like women’s hairstyling and men’s grooming products, increased by double-digits compared to the same period a year ago. That's sure to be welcome news for manufacturers of the liquid products that hlep achieve specific styles—from hairspary and pomade to curl enhancers and heat protectors. Whether consumers wa...
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